If Ferrell’s recent screen successes — “Elf” and “Old School” — mean anything, this broadly played (to put it mildly) antic comedy should become a hit with the young crowd.
The point is we’ve dug the hole that now is collapsing around us. Take a look at recent headlines that offer a daily dose of doom and gloom for local TV.
Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. link
TV ad spending to plunge, top ad exec says
The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. link
Commercial Data Zaps ‘Effective Frequency,’ Supports ‘Recency’
New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that a common element of most campaigns–advertising frequency–may be the biggest anathema to advertising exposure. link
Watching TV on the PC
More computers used to view, record TV thanks to improved technology. link
But, Terry, what does this have to do with Anchorman: The Legend of Ron Burgundy? Plenty, I think, because the industry itself has become a parody of its former self. We don’t listen to people anymore. We listen to consultants. Our emphasis isn’t on the news anymore. We’re obsessed with marketing. We don’t let the news take us where IT wants to go anymore. We pat ourselves on the back, because we’re so good at managing audience flow. And in Fargo, North Dakota, of all places, a young TV reporter faces felony trespassing charges for climbing an 8-foot chain link fence to do an investigative piece on security at the airport. That’s the Fargo airport! Did he want such a story for his resume tape, the formulaic escape from small markets like Fargo? We’re so stuck in our little world that we’re missing what’s really happening.
And now Hollywood is giving the world another insider look at what we’re all about. You may think that’s ridiculous, but those young people the Hollywood Reporter references don’t. After all, they get their news from the Comedy Channel anyway.