A shocker: Young men found. They're online (watching porn)!

A shocker: Young men found. They’re online (watching porn)!
comScore Media Metrix, the Internet measuring folks, say they’ve found those 18-34 year old men that everybody’s looking for. The company reports about 75 percent of the men in the demographic are on the Internet — and they’re spending more time there. Here’s the way a report in Media Daily News calls it:

Nearly 27 million 18- to 34-year-old men used the Internet in September, according to comScore. They spent more time online than the average Internet user, an average 32 hours per person in September compared to 27 hours. And they saw more pages while they were online, 3,370 pages in September compared to 2,645 average pages per user.

“The fact that more than 75 percent of 18- to 34-year-old men in the U.S. are using the Internet seems to take at least some of the mystery out of the decline in TV viewing among this prized demographic,” said Peter Daboll, president of comScore Media Metrix. “Given the heavy Web usage patterns we see in this segment, marketers clearly can reach this prized demographic – quickly and efficiently – through interactive marketing.”

Oh, oh! That’s not what TV people want to hear. comScore also reports that young men use the Internet more than young women and that gaming information is the top category of Websites for the demographic. What’s second? Adult content. So there you have it. Young men are abandoning network television to look at porn. Who knew?

Speak Your Mind

*