A PR side note

To help you fully understand the Edelman/Wal-Mart matter, consider briefly that the same dynamics undercutting the mainstream “professional” press are eating away at professional public relations. That’s because they are two sides of the same coin.

Both “professions” were birthed in the Creel Committee of Woodrow Wilson’s time. Those familiar with my writings already know this, so bear with a little repetition.

Walter Lippmann is the father of professional journalism but was actually a social engineer. Here’s a little list of his thoughts:

  • The false ideal of democracy can only lead to disillusionment.
  • The (ignorant) public must be put in its place.
  • An educated élite shall lead.
  • A new art in democracy is here called the manufacture of consent.

Another committee member was Edward Bernays, the father of professional public relations. Here’s his social engineering mind:

  • The public is irrational and herdlike.
  • “…it is now possible to control…the masses according to our will without their knowing it.”
  • “Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Now ask yourself why a discontented public is reacting badly to both professions. The apple never falls very far from the tree. Nuff said.

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