À la carte cable is the place to be

À la carte cable is the place to be.
But don’t count on it soon. An excellent piece from the Washington Post quotes Cox Cable president, James O. Robbins:

“Frankly, that is where long-term the industry is going to go — to video-on-demand,” said Robbins, whose system has 6.3 million subscribers. “But there’s a $30 [billion] to $40 billion bridge to get there.”
Video-on-demand (VOD) is the application that will help blend the online and offline television worlds, because the public is demanding it. This article is filled with the Postmodern (Pomo) rant of “I’m mad as hell, and I’m not gonna take it anymore,” the mantra that’s fueling a whole host of disruptive innovations. Welcome to the new world, and you’d better pay attention.

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