A Big Mac, fries and Wi‐Fi

A Big Mac, fries and Wi‐Fi.
McDonald’s is moving past the test phase and plans to install Wi‐Fi hotspots in 6,000 restaurants by year’s end. According to the Associated Press, that’s about half their restaurants in the U.S.

McDonald’s will charge $2.95 for two hours of connectivity and may continue some of its pilot promotions, such as free connections for buying an “extra value meal.”

By offering Wi‐Fi, the fast‐food giant is following the lead of Starbucks, which offers wireless connectivity in many of its coffee shops. Some analysts see Starbucks as a more natural fit for Wi‐Fi.

I would agree that this is a somewhat strange move for Mickey‐Ds, but when it comes to wireless Internet connectivity, I’m always happy to see expansion.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.