2011: Winter Begins

Here is the latest in the ongoing essay series Local Media in a Postmodern World:

2011: Winter Begins

Most people think that, absent the Olympics and an election, 2011 won’t be a great year for media. However, I’ve also heard a lot that it’s not going to be such a bad year either, especially for television. This is incredibly dangerous thinking for any traditional media company for two big reasons: one, the economy isn’t nearly as good as we’re being told, and, two, the disruption of traditional media continues unabated. I think 2010 was one big illusion, like Indian Summer is to Winter, and there are far too many media companies rolling the dice with their future rather than exploring the new business requirements of the 21st Century. It’s not about content; it’s about business.

The advice in this essay comes from studying the new business minds that are influencing corporate America today, including those of Umair Haque, author of The New Capitalist Manifesto, a brilliant new book that should be on everyone’s “must read” list this year and John Hagel, one of the authors of The Power of Pull. This book, likewise, is something not only to be read but also to be studied – today!

Add to that list my latest book, volume II of Reinventing Local Media, and you’ll have a running start on your competitors

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