Here is the latest in the ongoing series about reinventing local media, “Local Media in a Postmodern World.”
Social media is foreign to traditional media, but it’s increasingly the playing field in the quest for eyeball attention among the citizens of the Web. We need to know the rules of the game here, because we risk irrelevance otherwise. This essay is called “The First Law of Social Media,” which is to respect the invitation you’ve been given. This is counterintuitive to most in the media world, because we’re so used to having a stage with everybody looking at us. We set the concert rules, not the concert-goers. But life on the Web is a different animal, and we must be prepared to learn and adopt new skills and new ways of thinking, if we’re going to be successful downstream.