Here is the latest in the ongoing series about reinventing local media, “Local Media in a Postmodern World.”
Social media is foreign to traditional media, but it’s increasingly the playing field in the quest for eyeball attention among the citizens of the Web. We need to know the rules of the game here, because we risk irrelevance otherwise. This essay is called “The First Law of Social Media,” which is to respect the invitation you’ve been given. This is counterintuitive to most in the media world, because we’re so used to having a stage with everybody looking at us. We set the concert rules, not the concert-goers. But life on the Web is a different animal, and we must be prepared to learn and adopt new skills and new ways of thinking, if we’re going to be successful downstream.
Tomorrow is Turkey Day and the beginning of the “most wonderful time of the year.” But this year, the economy’s in the tank; media company stocks (and company valuations) are bumping the bottom; and layoffs, buy-outs, and early retirements are everywhere. Uncertainty is the word of the day, which is actually a four-syllable word for fear.
I was on a late flight from Raleigh to Dallas Thursday and walked to the rear of the plane to use the restroom and noticed something I’d not seen before. Perhaps it was the fact that it was dark in the cabin that made me notice, but 95 percent of the people on that flight were using what the airlines lovingly call “portable electronic devices.” The other five percent were asleep.
