Here’s my annual state of things and predictions essay, 2008: Embracing the (Real) Web.
I like to stick with broad themes in forecasting media movement, because nobody really knows, with specificity, where things are going. We’re in the middle of profound change, and if I had all the answers, I’d be rich. I’m not (of course), but my track record has been pretty good, and it goes back a number of years. Here’s one sentence I wrote a year ago: “The most visible and obvious online media story of 2007 will be the shift of the internet’s center away from text and towards video.” Anybody want to argue with that?
My boss, Jerry Gumbert, says “2008 will be all about getting ready for 2009,” and I agree with him. ’09 sends chills down the spines of every media company executive, but I think the fear is healthy, especially if it moves us to action. And that action must be in areas beyond our ad-supported content business models. The (Real) Web makes that possible. He who has ears to hear, let him hear.
May the new year bring you joy and prosperity.