Okay. It’s Saturday morning and time for a rant.
I didn’t watch the Ryder Cup last weekend, because NBC chose to tape delay the event, which was played in Ireland. I would’ve gotten up early to watch it live, but instead, I had to do what I’m sure many, many people did — “watch” it via the live leaderboards available online.
Same thing this morning. Tiger Woods is on a roll, reminiscent of the 2000 season, and he leads the American Express World Golf Championship in England by five shots after two rounds. ESPN carried the first two days live, but ABC — on a college football afternoon — is tape delaying the event. This is a tired, old Media 1.0 strategy, and it begins with the foolish assumption that a.) more people will watch in the afternoon and b.) they can get away with it. If Tiger wins, it will be six-in-a-row in 72-hole events. That’s what’s called history, but history isn’t live on ABC. I mean, WTF?
Tape-delaying live events has never been okay. It’s programmers swinging their meat because they can, and this is at the heart of the consumer revolt against broadcasting. When will we ever learn?