Don Lundy, General Manager of McGraw-Hill Broadcasting’s WRTV-TV in Indianapolis, has launched a blog, RTV6GM.com. He becomes the second commercial station GM that I know of (WKRN’s Mike Sechrist is the other) to offer a stand alone blog — with comments — to viewers and internet users. Don is another one of the growing number of television managers who are beginning to understand what all the internet fuss is about, and I’m happy to welcome him to the blogosphere.
I think it’s important that GM’s blog. One, it gives the top guy an up-close and personal view of the Personal Media Revolution, including the tools that everyday people are using. Don’s blog is done in WordPress, and he wrote to me that it “seemed intuitive.” Yeah.
Two, if the GM is doing it, it’s pretty hard for everybody else to shy away. According to Borrell research, the top character trait of a successful local media web strategy is strong executive commitment. I’d say that’s true with all new media. The boss simply must lead the way.
So join me in welcoming Don. Drop on by his place (remodeling will occur over the next few days/weeks) and leave him a comment.
(Full disclosure: WRTV is a client of mine.)