Today’s MediaPost Daily Spin is worth passing along. Written by Tom Hespos of Underscore Marketing, it speaks to the unbundling of music in a way that few people have. Here’s a sample:
I have younger cousins who have never owned a CD and have all of their music stored on their computers and in their portables. The concept of becoming emotionally attached to an album cover is completely foreign to them.
That was the thing that, for me, took some time to get used to. It’s not so easy to throw out that Van Halen album you played at your first beach party, or that Journey tape that accompanied your first kiss. It makes me wonder if kids growing up today will get attached to the players themselves.