2005: A Year of Trouble for Broadcasters

Here is the latest in my series of essays, TV News in a Postmodern World. This one contains my annual prophecies for the coming year, based on observations of trends, conversations with colleagues, and insight into the cultural shift to a Post-modern era.

For a moment, let’s set aside the fact that a television station remains a significant money-maker. 2005 is poised to be one of the most difficult years in local broadcast history in terms of maintaining market share, much less real growth. Local media companies simply must find ways to exploit business opportunities in unfamiliar places in order to set themselves on a profitable path for the future. This is harsh but true.

2005: A Year of Trouble for Broadcasters

For all the difficulties we face these days, it is really a very exciting, pioneering time in media history. We all need to embrace that attitude as 2005 dawns.

May the new year bring prosperity, joy and peace to you and all of those in your tribe.

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